Carreira

Social Associate

São Paulo, Brazil

We are a global digital agency composed of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sounds fun? Perfect — you’ll fit right in.


The Social Associate is responsible for building, nurturing, and engaging online communities across social media platforms. This role serves as the voice of the brands we represent, fostering meaningful conversations, strengthening audience relationships, identifying emerging trends, and delivering actionable insights that support social media strategies and business objectives.

Working closely with Social Strategists, Creative teams, and Account Managers, the Social Associate ensures audiences feel heard, valued, and connected while helping clients stay relevant in an ever-evolving social landscape.

What You’ll Do Here:

  • Monitor and engage with audiences across social platforms including TikTok, Instagram, YouTube, LinkedIn, Facebook, and emerging channels.
  • Respond to comments, direct messages, reviews, and community interactions in a timely and brand-appropriate manner.
  • Act as the day-to-day voice of client brands, ensuring consistency with established tone of voice and community guidelines.
  • Identify opportunities to create meaningful conversations and increase audience engagement.
  • Monitor conversations around brands, competitors, industries, and cultural moments through social listening tools.
  • Identify emerging social media trends, platform updates, viral content formats, and audience behaviors, sharing recommendations with internal teams.
  • Gather and analyze community feedback to uncover audience insights, content opportunities, and potential risks.
  • Support influencer and creator engagement initiatives by identifying relevant creators and monitoring audience reactions.
  • Escalate sensitive customer service issues, reputation management concerns, or crisis communications situations when necessary.
  • Collaborate with strategists, designers, copywriters, and content creators to provide audience-driven recommendations.
  • Contribute ideas for reactive content, community activations, and social engagement campaigns.
  • Track and report on community growth, engagement trends, sentiment analysis, and audience behavior.
  • Maintain a strong understanding of platform best practices and evolving social media features.
  • Support social listening initiatives and provide regular reports on key conversations, trends, and consumer sentiment.
  • Participate in brainstorming sessions and contribute insights derived from community interactions and cultural trends.

We Need a Person With:

  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
  • Experience in Community Management, Social Media, Customer Engagement, or a related role.
  • Experience working in a marketing agency environment is preferred.
  • Experience managing communities for consumer brands across multiple social platforms.
  • Experience managing social listening, community management, and analytics tools such as Sprinklr, Sprout Social, Brandwatch, Meltwater, Hootsuite, or similar platforms.
  • Experience with influencer marketing and creator ecosystems is a plus.
  • Understanding of social media analytics and audience engagement metrics.


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