The Paid Social Manager owns campaign strategy, execution, and client communication across assigned paid social accounts. This role combines strategic thinking with hands-on delivery — developing paid social plans, owning performance reporting, and managing junior team members across Meta, LinkedIn, TikTok, and secondary platforms including Reddit, Snapchat, NextDoor, and X.

What You'll Do Here:

Strategy, Execution & Campaign Management (50%)

• Develop paid social strategies for clients based on specific needs, goals, and KPIs.
• Own campaign execution, trafficking, and optimizations from start to finish.
• Manage daily and monthly social budgets, pacing, and tracking to ensure complete delivery and that client goals are reached.
• Ensure campaigns are following paid social best practices.
• Forecast expected performance.
• Creative performance analysis and execution across campaigns.
• Understands how to use paid social platforms, and web analytics to make strategic campaign decisions.
• Work both independently and with the larger social team on clients.
• Assists with larger social team daily tasks including ad and budget QAs, campaign QAs, and data pulls.
• Monthly budget actualizations.

Client Communication & Reporting (35%)

• Own client-facing weekly, monthly, and QBR reporting; present learnings to clients when applicable.
• Create data-driven insights in monthly and weekly reports.
• Communicate campaign performance to media leads proactively — bringing solutions when applicable.
• Own rep and vendor communications — communicate with reps/vendors when issues arise.
• Maintenance of client-facing dashboards where applicable.
• Stay up to date on industry best practices; share learnings proactively with the larger social team.

Team & Process (15%)

• Train junior staff on platform best practices and campaign workflows.
• Able to prioritize tasks and delegate to coordinators/associates.
• Is an expert in all social channels and capabilities.
• Understand media basics and how other pillars play a part in overall campaign strategy.
• Perform other related duties and projects as assigned.
  
  

We Need a Person With:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 2–4 years of experience in paid social or digital advertising.
• Proven experience managing campaigns on Meta Ads Manager and at least one additional primary platform (LinkedIn or TikTok).
• Experience mentoring junior team members a plus.
• Strong analytical skills with confidence interpreting paid social and Google Analytics data.
• Ability to manage multiple client accounts and workstreams simultaneously.
• Developing client-facing communication and presentation skills.
• Strong organizational and task-delegation skills.
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Skai, and reporting tools.
• Strong customer service skills.
• Highly organized and detail oriented, with the ability to handle multiple tasks simultaneously.
• Excellent communication skills, including verbal and written.
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients.
• Ability to ensure confidentiality with business matters and employee privacy.