We’re seeking a detail-oriented and proactive Social Media Strategist to support the planning, execution, and optimization of organic social media initiatives across multiple platforms. This role is highly operational and execution-focused, working closely with the Social Media Supervisor to bring strategies to life through strong content planning, execution, and thoughtful community engagement.

As a Social Media Strategist, you’ll be responsible for managing editorial calendars, working closely with creative teams to coordinate content production, handling community management, and supporting performance reporting. You’ll ensure that day-to-day social operations run smoothly, deadlines are met, and content aligns with client objectives, brand voice, and platform best practices.

This is an ideal role for someone who thrives in structured environments, has a sharp eye for detail, enjoys cross-functional collaboration, and is passionate about social media execution and community building.

What You’ll Do Here:

• Content Strategy & Editorial Planning
  • Contribute to the creation of engaging multimedia content (graphics, videos, copy) tailored for each platform.
  • Plan, manage, and maintain monthly editorial calendars, ensuring consistency, accuracy, and alignment with client briefs and overall strategy. 
  • Create playbooks and long-term strategic frameworks.
  • Translate business goals into social initiatives.
  • Participate in and support content brainstorming sessions & briefings.
  • Curate content references, trends, and benchmarks to inspire creative execution.
  • Create detailed creative briefs for design and video teams, including objectives, formats, and platform requirements.
  • Create copy and captions for posts based on social SEO and social best-practices.
  • Coordinate content timelines and deliverables, ensuring all assets are delivered on time and meet quality standards.
  • Schedule and publish content using social media management tools such as Meta Business Suite and Sprout Social.
• UGC & Influencer Coordination
  
  • Support the development and execution of UGC and influencer initiatives, helping define content needs, formats, timelines, and success criteria in alignment with overall social strategy.
  • Coordinate and manage UGC and influencer content execution, either by working with third-party creators and partners or by handling operational execution internally, ensuring timely delivery, quality standards, and seamless integration into the editorial calendar.
• Community Management
  • Manage day-to-day community engagement across platforms, including responding to comments and direct messages.
  • Maintain a consistent brand personality, tone of voice, and level of responsiveness (Social Customer Support).
  • Escalate sensitive or complex community issues to the Social Media Supervisor when needed.
  • Monitor conversations, mentions, and audience feedback to identify trends, sentiment, and engagement opportunities.
  • Gather qualitative insights from the community through social listening to help refine and optimize social strategies.
  • Proactive community management to monitor community conversations, mentions, and trends to identify engagement opportunities, surface audience insights, and flag potential issues or opportunities before they escalate.
• Analytics & Reporting
  • Monitor key performance metrics (engagement, reach, growth)
  • Track content performance to identify what’s working and what needs improvement.
  • Support the creation of monthly social media reports, including insights, learnings, and recommendations for future actions.
  • Assist in organizing data and performance insights for internal reviews and client presentations.
• Project & Task Management
  • Manage and track social media tasks and workflows using Asana or similar project management tools.
  • Ensure alignment between creative, strategy, and delivery timelines.
  • Follow up with internal teams to keep projects moving efficiently and proactively flag risks or delays.
  • Maintain organized documentation, calendars, and reporting files.
• Team & Cross-Functional Collaboration
  • Work closely with designers, video editors, and supervisors to execute high-quality social content.
  • Support the Social Media Supervisor with operational needs and day-to-day execution.
  • Collaborate with other marketing teams (paid media, PR, content) to ensure consistency and alignment across channels.

We Need a Person With:

• Advanced English proficiency (written and verbal).
• Bachelor’s degree in Marketing, Communications, Advertising, or a related field (or equivalent experience).
• 2–4 years of experience managing corporate or brand social media accounts.
• Hands-on experience with platforms such as META, YouTube, Pinterest, LinkedIn, and TikTok.
• Strong understanding of organic social media best practices and platform-specific nuances.
• Excellent copywriting and storytelling skills, with attention to tone and brand voice.
• Proficiency in social media scheduling and analytics tools.
• Impeccable organizational skills, with the ability to manage multiple deadlines, calendars, and workflows simultaneously.
• A proactive, detail-oriented mindset with strong follow-through.

What We Consider as a Plus:

• Experience working in an agency environment.
• Familiarity with social listening tools.
• Experience supporting client-facing deliverables and reports.
• Strong time management and prioritization skills in fast-paced environments.