Mindgruve is seeking a self-motivated, results-driven Paid Search Strategist with a focus on paid search / PPC / SEM. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.

What You'll Do Here:

• Track, measure and report performance media campaigns across multiple advertising services
• Optimize performance media campaigns across multiple Advertising Services
• Support performance media team in developing strategies as well as the day to day management of accounts
• Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
• Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
• Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Identification of opportunities for efficiencies in processes (i.e. Automation)
• Keyword research, keyword lists, and keyword bucketing development
• Manage all search related paid marketing opportunities.
• Manage client media budgets
• Analysis and optimization of keyword ad copy and landing pages / AB testing
• Monitor and assess competitive activity and keyword ranking performance
• Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
• Collaborate with management team to develop new campaigns and strategies
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
• Development and occasional presentation of client ready presentations
• Weekly client reporting
• Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities.

We Need a Person With:

• Bachelor’s degree – preferably in marketing, communications or business administration
• 3-5 years of paid search and online marketing experience in an agency setting
• Expertise with Google AdWords and Microsoft. SA360 experience a plus.
• Strong knowledge of and experience with analytics and testing tools
• Understanding of direct response and interactive marketing best practices
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Excellent verbal and written communication skills
• Strategic thinker with strong analytical skills
• Experience with online bid management platforms
• Familiarity with online media planning / buying and performance metrics
• AdWords certification